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“Ten years ago, online dating was seen as this thing you did when you reached ‘that age’ and you really wanted to settle down,” says Eden Blackman, founder of Would Like To Meet.me, an online dating service.
“There has been an enormous uptake among the younger generation and that’s simply because they know no different than using their phone or laptop to connect with people.”There’s no doubt that online dating has come a long way since the birth of in 1993.
“There is a challenge in that you are competing with free services that, through the eye of the consumer, look very similar to what you offer because of the size of screens,” he explains.It remains the top dog to this day but competition is growing.There are now 1,700 dating sites in the UK alone, catering for a whole range of different demographics and interests.Now, six years later, Lovestruck is fast-gathering a reputation as online dating’s hottest property both at home and abroad.
“About 35-40% of our revenue is derived from Hong Kong and Singapore where the service is very well-received,” explains Harding.Indeed, a number of niche dating websites and apps have sprung up in recent years.