Mobile no of sluts
Similar products carry different brand names but are quite likely to be made in the same factory, by the same low-paid worker.
A company’s label is often stuck on afterwards, rather than built into the product.
With so many brands competing for their attention and custom, consumers have little or no incentive to pledge loyalty to anyone.
They might as well enjoy the power that comes from pitting one brand against another.
This relationship is impossible, however, because the producer does not reciprocate the relationship, and our society is premised upon a fluidity of choices.”There are five big trends pushing consumers to be promiscuous. Commoditisation is the name of the game in markets ranging from apparel to microprocessors.
There are few products that can be considered special; the market quickly finds a way of making a similar product that is cheaper and does more. The second trend is outsourcing: When production is contracted out, what does the brand mean, anyway?
These days, it’s not unusual to see the classic tail-wagging-the-dog scenario: Brand marketers dream up a brand first and then retrofit products into it.
), half-jokingly refers to a faithless consumer with little brand loyalty — one who belongs to everybody and nobody. This is where you will hear a 20-something woman say, ‘I’m getting my new mobile next week... ‘It’s the one they’re offering as the free upgrade.
They see one buying the same brand they purchased before and shout, ‘Brand loyalty!
’ But repeat purchase does not necessarily indicate brand loyalty.
Take Lego, for instance, which decided it needed to join the electronic age and so birthed Mindstorms; or Apple, which saw an opportunity to create a brand as powerful as itself that would marry computing and pop culture — and launched i Pod.
The result is brand inflation: markets full of brands making similar moves using similar techniques, and often just creating a lot of brand noise.
These days, innovation is no longer the exception; it is the norm.