Online dating services market study
The typical (median) online dating site user is 38 years old, while the typical (median) dating app user is 29 years old—nearly a decade younger.
Although the proportion of Americans who say that they personally use online dating has not changed dramatically since 2005, familiarity with online dating through others (i.e., knowing someone who uses online dating, or knowing someone who has entered into a relationship via online dating) has increased significantly over that time.
As we found in our previous research on this subject, Americans’ attitudes towards online dating are relatively nuanced.
Although a majority of Americans agree with two positive statements about online dating, a sizeable minority agree with two statements casting online dating (or the people who use online dating) in a more negative light.
Although online dating sites are relatively common among a range of age cohorts, mobile dating apps are primarily popular with Americans in their mid-20s through mid-30s.
One out of every ten 25-34 year olds (11%) has used a dating app—that is double the rate for those ages 18-24 (5% of whom have used dating apps) and for those ages 35-44 (4%).
Of course, only a portion of the population is in the market for a relationship at any given time.
Overall, college graduates and those with relatively high household incomes are especially likely to know someone who uses online dating sites or apps.
However, every major demographic group is now significantly more likely to respond in the affirmative to this question than was the case when we first asked it in 2005.
As we did in our previous study, we presented online dating site users with an open-ended follow-up question asking which particular dating site(s) they have used.
was the most-mentioned site in both our 20 studies, and e Harmony also ranked highly in both 20.
The five sites with the most mentions in each year are listed below: The online dating marketplace has undergone dramatic changes since we conducted our first study on this subject in 2005.