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27-Oct-2019 22:30
Twenty years ago, just 1 percent of people in successful relationships had met online, Finkel said.
As of 2009, 22 percent of heterosexual couples surveyed in one study had met through the Internet.
The riskiness of asking someone for a date is pretty hard for a lot of people."But the industry makes a number of mistakes." From Cupid to matchmakers to nosy grandmothers, intermediaries have been meddling in love since long before the beginnings of the Internet.Finkel and colleagues wondered whether online dating was simply a newer form of an ancient tendency to get people hooked up, or if the industry represented a quantum leap.The findings also point out ways that the industry might serve its clients better.
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"The fact that online dating exists is a boon for singles, and it is a great addition to the way singles can meet potential partners," said Eli Finkel, a social psychologist at Northwestern University in Chicago.
In fact, given the kind of data dating sites have to work with, it is hard to imagine that any matching algorithms could possibly work, Finkel said.
